Mcdonald Baily - Market Research

	Linda McDonald - Joint Managing Director A degree in Psychology followed by insightful qualitative research training with two of the largest agencies – The Research Business & BJM – to director level. Linda then spent 15 years running her own business – Research Initiatives. Linda’s strengths are getting under peoples’ skin in order to gain a genuine in-depth understanding of their wants &needs.
	Jo Baily - Joint Managing Director A degree in Business Studies, Jo spent 3 years at Cadbury Schweppes and 17 at Tesco, heading up the Market Research Department, plus experience in marketing, dot com, HR and change management. Jo has a strong client-side perspective from the research brief through to challenging findings to ensure they are actionable & demonstrate insight.
	Danielle Bernstein - New Business Director Our secret weapon - once met never forgotten!
	Sue Gould - Office and Field Manager Sue is responsible for liaising with recruiters, sending out their work packs and ensuring that they are well looked after. Sue manages key aspects of project process and is also responsible for the smooth and efficient running of the office – an invaluable supporting role!
	Neil McDonald - Associate Director Neil worked for Research Initiatives for 15 years and has expertise in the medical and public sectors as well as strong FMCG and retail credentials. He brings a useful additional male perspective to the research process.