What we do – how we can help you
McDonald Baily gets to the truth through Qualitative and Quantitative research utilising the full spectrum of traditional and new methods, techniques and channels.
We have particular strengths in a number of specific areas:
Consumer
Brand Development
- Market and competitor mapping
- Differentiation and positioning
- Sub brand extension and development
Consumer Communication
- Immersion Workshops
- Creative strategy and execution
- Advertising, direct marketing, promotional, packaging
- In-store seasonal events and promotions
Retail
- Market and competitor mapping
- Consumer proposition and articulation
- In-store, out-of-store communication (all channels and touch points)
- Range, space, adjacency issues
- Product development
- New store openings
- Listening to customers
Corporate
Change Management
- Why Change? Need or want based?
- Identification of ‘As is’ and ‘To be’ positioning
- Implications for culture, process, planning
- Plan-Do-Review process
Employee
- Motivation identification and understanding
- Management culture fit
- Director to shop floor