A research agency where the principal partners offer an unusual and powerful combination of consumer insight and client side application.
Linda McDonald leads a team of senior, experienced researchers who share her 20 year passion for identifying and exploring consumer truths.
Jo Baily applies her 20 years of client side research experience with businesses such as Cadbury and Tesco to ensure that the consumer truths identified have genuine commercial relevance and value.
It is a winning combination that already delivers ongoing actionable results for some of the biggest, and some of the newest brand names in the arenas of Retail, FMCG and Media.
If getting to the truth interests you, McDonald Baily would love to hear from you.